History of Hyundai - Evansville, Indiana

History of Hyundai 

The Hyundai Motor Company is a relatively young newcomer to the automotive industry, so it's perhaps fitting that the word Hyundai itself means "modernity" in Korean.

Hyundai was originally founded in 1947 as a small construction firm by Chung Ju-Yung. In 1967, two years after the company began operating outside South Korea, the Hyundai Motor Company was founded.

It released its first vehicle, the Cortina, in 1968 and in association with Ford. Though it was a good start, Hyundai was eager to develop its own car, so it hired some of the best talent around the world, including top British car engineers.

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Its next vehicle was the Pony, an international effort through and through: engineered by Brits, styled by an Italian, powered by Japanese powertrain technology, and built by Koreans. It was launched in 1975, and by 1985 had become one of the best-selling cars in Canada. Soon after, Hyundai had already produced its one millionth car.

A year later, Hyundai came to the United States, introducing an affordable subcompact called the Excel. Hyundai was quickly able to begin building cars without needing help from around the world; in the early 90s, Hyundai built its first proprietary engine and transmission. The midsize Sonata was first vehicle to be built with independent Hyundai technology.

In the late 90s, Hyundai was determined to establish itself as a major automotive player and continued to invest heavily in design, quality, manufacturing, and long-term vehicle research of that kind. It also introduced the 10-year/100,000-mile warranty that is still famous today.

Results came fast. By 2004, Hyundai was ranked second among in the J.D. Power "Initial Quality Survey" and it even topped the chart in2009. Vehicles like the Sonata, Elantra, and later on the Genesis became known as some of the best-equipped and best-designed in the industry.

In very recent years, Hyundai also began to focus on premium automobiles, with top-tier luxury sedans like the K900 and the creation of a separate luxury brand called Genesis Motors. Still, the brand's main focus is on offering the utmost value for all customers, combining quality engineering and attractive styling with an affordable price tag.

Stop by Evansville Hyundai today to check out our exciting lineup!