Its next vehicle was the Pony, an international effort
through and through: engineered by Brits, styled by an Italian, powered by
Japanese powertrain technology, and built by Koreans. It was launched in 1975,
and by 1985 had become one of the best-selling cars in Canada. Soon after,
Hyundai had already produced its one millionth car.
A year later, Hyundai came to the United States, introducing
an affordable subcompact called the Excel. Hyundai was quickly able to begin
building cars without needing help from around the world; in the early 90s,
Hyundai built its first proprietary engine and transmission. The midsize Sonata
was first vehicle to be built with independent Hyundai technology.
In the late 90s, Hyundai was determined to establish itself
as a major automotive player and continued to invest heavily in design,
quality, manufacturing, and long-term vehicle research of that kind. It also introduced
the 10-year/100,000-mile warranty that is still famous today.
Results came fast. By 2004, Hyundai was ranked second among
in the J.D. Power "Initial Quality Survey" and it even topped the chart in2009. Vehicles like the Sonata, Elantra, and later on the Genesis became known
as some of the best-equipped and best-designed in the industry.
In very recent years, Hyundai also began to focus on premium
automobiles, with top-tier luxury sedans like the K900 and the creation of a
separate luxury brand called Genesis Motors. Still, the brand's main focus is
on offering the utmost value for all customers, combining quality engineering
and attractive styling with an affordable price tag.
Stop by Evansville Hyundai today to check out our exciting lineup!